HOW WE TRANSFORM
At Abstrakt Studios, we’ve watched many of our most successful video projects grow from the smallest ideas. We love to jump in on projects as early in the creative journey as possible but we also have the broader project capabilities to guide you through every stage of the creative process, from inception to the final cut.
The Video Production Process at Abstrakt Studios
Without creativity, you end up with videos that fit the mold—they do the job, but they’re about as exciting as watching your computer restart. Without a process, you may have a brilliant direction for your project, but you rarely end up with the most important thing—an effective video. Abstrakt Studios is here to help your business walk the fine line between creativity and productivity, a feat that’s becoming increasingly difficult to achieve in saturated industries.
We started developing our video production process because we needed to breathe life into our own company’s vision with the power of the small screen. We wanted to create corporate videos unlike anything in the industry, and we wanted to be able to repeat that success. When our endeavor was wildly successful, we knew we had to translate the same approach into a solution to grow our clients’ businesses.
The process we’ve since developed enables us to breathe life into your vision from day one and create videos you’ll be proud to show your customers and prospects. After years of trial, error, and experimentation, here’s what our video production process looks like today:
Step 1: Creative Discovery
We start by making sure everyone is on the same page and confirming that creative goals are realistic from the outset of the project. To achieve that, our creative discovery meeting helps answer preliminary project questions, including:
- What is the goal of the video?
- How long do you want it to be?
- Who is your target audience?
- What is the tone you would like to convey?
- How do you plan to use the video?
We also use this as an opportunity to hear your business’s story and brainstorm creative ways to tell that story through video.
Step 2: Preproduction and Planning
The goal of the creative discovery process is to ensure our capabilities are aligned with your expectations. Once we’ve confirmed what’s possible, our team keeps the project moving by tackling:
- White space video development
- Competitive video analysis
- Budgeting
- Casting
- Scheduling
- Rentals
- Shot list
- Storyboarding
- Scripting
- Q&A writing
- Location scouting
- Motion design direction
Step 3: Production
After we have all the pieces in place for a successful project, our full-service production team then handles:
- Voiceover recording
- Location shooting
- Direction
- Lighting
- Video capture
- Audio capture
- Animation
Step 4: Post-Production
After we’ve collected all the moving pieces we need to assemble an engaging narrative, our team goes behind the scenes to work on.
- Editing
- Color correction
- Grading
- Music
- Sound effects
- Rough/final cut
We offer both supervised and unsupervised client review sessions, allowing you to be as hands-on (or hands-off) as you want to be.
Step 5: Watch and Repeat
Once the hard work is complete and you’re ready to start sharing your new video, we streamline the final stages by taking care of:
- Media encoding
- Cloud-based file delivery
- YouTube channel management
By the final stage of the project, many of our clients already have an idea for the next video they want to make. We make that easy with an approach tailored to repeatable success.
A Video Production Process That Drives Your Broader Marketing Strategies
At Abstrakt Studios, we started with the goal of breathing life into our own corporate videos, and now we’re ready to help do the same for your business. Because our video expertise is augmented by the capabilities of one of the nation’s fastest growing marketing companies, we’re uniquely positioned to align your video strategies with your organization’s marketing goals.
The best place to start? Our video collateral packages.
The Best Part of Our Process? It Works!
We don’t make videos to win awards, but when we do, it’s a testament that our process works.
Backed by the capabilities of the largest marketing firm in town (and pretty soon the nation), Abstrakt Studios is the smart choice for St. Louis video production.