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The Value of Video Marketing – Important Statistics for 2021

Video combines two things that catch people’s attention: sound and movement. Here is why that works, how it’s effective, and how Abstrakt Studios can seamlessly integrate it into your marketing strategy.

Video Marketing Is a Great Tool To Promote Your Business

Video has become the chosen medium for communication in today’s modern world. Look anywhere and you’ll see video dominating the culture—nowhere is this more evident than online. Video is engaging, it fills the senses, it tugs at the heartstrings, it can be hilariously funny, and it can be packaged into an easily consumable and shareable two minutes or less.

Videos are organic and refined and when well-planned and professionally produced, can be anything to any business. It is this ability to be customized that makes it such a versatile marketing tool. When a company needs to demonstrate products, showcase corporate culture, or honor a key employee as they retire, video is an obvious and cost-effective choice.

Why is it so effective? This blog will explore the science and statistics behind video marketing, how it’s used effectively, and our process for developing impactful video marketing assets.

Video Marketing – The Psychology

The human brain is wired to respond to visuals differently than text—it’s easier for people to understand and process visual language. With it being 2021, most adults have grown up with TV and movies, meaning information travels easier when it’s communicated through a video.

People process images and visuals 60,000 times faster than text, and this is why many people can describe nuanced details in movies and TV shows but struggle to recall information they read online or from a book. From a marketing perspective, a captivating, impactful, concise video is the perfect medium to convey information and make it stick.

Video Marketing – The Statistics

Video is a popular tool among video marketers. The below research is based on 2020 numbers, so they may be a bit skewed by the effects of the pandemic, but the overwhelming message in the numbers shows that professional business marketing videos are a prevalent tool for today’s marketers.

Science

  • The average viewer remembers 95% of a message when it’s presented in video form as opposed to only 10% of content that’s read as text on a page.
  • People are twice as likely to share video content with their friends than any other type of content.
  • 84% of viewers say their buying decision for a product or service was influenced by branded videos.
  • 66% of audiences say they would prefer a short video to explain a complex subject or provide a product demonstration over text or infographics.

The ROI of Video Marketing

  • 95% of marketers say video marketing has improved understanding of their products and services.
  • 80% of marketers say that professional videos have directly increased sales.
  • 87% of video marketers say video has increased traffic on their website.

The Value of Video Marketing

  • 85% of businesses used some form of video as a marketing tool in 2020.
  • 92% of marketers say that video is the centerpiece of their marketing strategy.
  • 99% of companies that use video marketing say they will continue to use video in 2021.

Video Is a Great Addition to Any Marketing Strategy

The statistics and science show that video works—the next step is to decide how you are going to use it within your greater marketing strategy. Businesses use video for their YouTube channel as the centerpiece of landing pages, email marketing, and much more. What starts with exposure leads to increased sales and more conversions. Here are some more ways that video marketing is useful and some tips for increasing its effectiveness.

Video Keeps Users on Web Pages
It’s easy to scan a webpage that is filled with nothing but text, white space, and pictures, but when you include a video as another element, browsers who have even a slight interest will watch it to get an idea of what the page is about.

A well-crafted video will inspire the reader to stay longer on the page and learn more about the product or service. Video is more entertaining than reading text, and they are more apt to retain information from the video.

Video Boosts SEO
Search engine optimization (SEO) is improving the combination of text, pictures, and video on a webpage that influences search results and ranks your webpage against other pages that have similar content. Google generally favors web pages that provide the most benefit to someone entering a search.

Web pages that feature video elements heavily influence these search results, and Google can even catalog relevant keywords in a video. This is important because web traffic and click-through rates are also major Google ranking factors, and the more time someone spends on your site and heads to different pages, the more relevant Google considers your page to be.

Video Directs People to Your Site
Most modern businesses that have mature marketing strategies all have channels on YouTube and Vimeo. When they use these platforms to store and showcase their high-quality video content, viewers are influenced to see more and even visit the company’s website.

Video Is Easily Shareable
Some of the best business videos are ones that contain tips, tricks, and hacks, and this is the kind of content that gets shared most often on social media platforms like Facebook, Twitter, LinkedIn, and Instagram.

This kind of exposure is priceless, and even if the video only mentions your products or services, viewers will remember what they saw, and in their mind, your brand will always be congruent with cleverness.

Ready To Start? A Professional Video Partner Is Your First Step

Stanley Kubrick once said, “If it can be written or thought, it can be filmed.” The truth is, it’s pretty easy to take your ideas and your vision and transform them into impactful business videos—as long as you have the right video production partner.

At Abstrakt Studios, our goal is to exceed our clients’ expectations. We create professional video content that grows your brand and business through:

We make the video process simple. After years of trial and error, our process breathes life into your vision and delivers the professionally produced video marketing you expect.

Step 1: Creative Discovery
Behind every marketing video, there is a problem to solve or a message to convey. We start by setting clear, measurable goals, establishing the target audience, and defining how the finished video will be used.

This is where we familiarize ourselves with your company and your culture. In order to represent your company the way you want it portrayed, we delve deeper into your vision for the video, so your goals are closely tied to a finished product that meets the needs of your audience.

Step 2: Preproduction
Nothing is more effective than an original, relatable story, and our preproduction and planning process is where we start to build that narrative. Depending on the project, preproduction usually includes:

  • Budgeting
  • Scheduling
  • Storyboarding
  • Scripting
  • Location scouting
  • Competitive video analysis
  • Equipment and prop rentals
  • Casting
  • Q&A writing
  • Motion design direction
  • White space video development

Preproduction is where we take your vision and apply our expertise, so we meet and exceed your expectations.

Step 3: Production
Once everything is in place and the video has been planned from beginning to end, it’s time to execute. Our full-service production team takes care of every aspect, including:

  • Location shooting
  • Direction
  • Lighting
  • Audio capture
  • Video capture
  • Animation
  • Voiceover recording

We incorporate our clients as much as possible during production. Not only do they provide immediate feedback, but they also get a chance to participate and be represented in the final product.

Step 4: Post-Production
Once the parts of the video are produced, the next step is to build your video together and refine it. This process usually includes:

  • Editing
  • Grading
  • Music
  • Sound effects
  • Color correction
  • Rough/final cuts

Post-production is another important step that incorporates supervised client review sessions allowing clients to be as hands-on (or hands-off) as they want to be. Client review is another way Abstrakt Studios accomplishes its mission to top client expectations.

Step 5: Sit Back and Watch

At the end of this process, you’re left with a professionally produced, expertly crafted video masterpiece that tells a compelling story and conveys your unique message. From our experience, rarely does it end here. Once our clients have seen their video, they are often inspired to start discussing their next video. Depending on the content, finished videos have a long shelf life. This means they can be used for various purposes for years before they need to be updated and reshot.

So, are you ready to start your video? Abstrakt Studios is a professional partner that will take your exact vision and turn it into a video that can be the centerpiece of your marketing strategy.

Reach out to us today to start a conversation about how our art translates to your business success.

How Video Captures Your Company Culture

Great company culture videos truly speak from the heart. They take your people, your milestones, and your successes and package them into bite-size helpings that embody who you are, what you do, where your passion comes from, and why.

Effective Video Is a Showcase for Your Company

Video is on the rise. Consumers are watching videos online like never before, and businesses of all sizes are unlocking the marketing power of video.

One not-so-secret secret about these business videos is that they are the perfect way to present your company to others by describing your products and services and giving people a glimpse of the company you have built. Company culture is difficult to describe through basic text. You can say you are an awesome company all you want, but nothing has an impact like a perfectly crafted video.

This blog will take a look at what a company culture video is, how they can be used, and why partnering with a professional video studio is a cost-effective way to create a video asset that will serve your company for a very long time.

What Company Culture Videos Seek To Accomplish

While it’s simple to explain what you do or make, it’s not as simple to describe who you are. A well-crafted video can distill an emotion or a thought into a two-minute experience that leaves the viewer with the notion that your company is one they would be proud to work for or with. Here is who a company culture video can speak to:

Tomorrow’s Leaders

When every hire is important, you want to make sure your company culture meshes with an applicant’s personality and style. In the past, the only way to know this for sure was after they were hired. Through video, you can easily show them what working for you is like and your biggest accomplishments.

If they are smart and proactive, potential employees will research your company, and perhaps the most important part of that research is seeing how your company is depicted through culture videos. Once employees are hired, customized onboarding videos can show and tell them everything they need to know about their new career.

Everyone Else

Video can speak volumes about who your company is. “Who” is correct in this instance because any group of people brought together through a common goal develops a culture and a group personality all its own.

Viewers are able to see current employees working in their environments and how the company appreciates and respects their customers. These videos also confirm the notion that your company is invested in customers’ success. Culture videos are instrumental to current and potential customers when they are looking to start or continue a relationship with your company.

How To Present Your Company Culture Through Video

Businesses aren’t static—they move and think, and they problem-solve. They celebrate successes and honor their employees, and all of this can be captured and conveyed through video. A company culture video is more than a simple snapshot. While the content may speak about one or two topics and last no more than two or three minutes, the video immerses the viewer in your culture and leaves them with a clear picture of your values and goals.

Record Special Events

Culture videos document what your company does when it isn’t doing what it normally does. This means company picnics, softball games, paintball fights, trivia nights, karaoke, ax throwing, sports events, bowling parties, and happy hours. It also means charitable contributions, volunteer work, and pro-bono activities like visiting schools or entertaining tours through your facilities.

What your company does outside of the office says a lot about how it approaches business relationships and how it treats its employees. This can often define why a customer would choose your company over another.

Peek Behind the Curtain

Company culture videos don’t always need a bigger purpose. Something as external as the St. Louis Blues winning the Stanley Cup Final and every employee wearing their finest Blues gear is a great show of unity for a common cause. It is also an opportunity to be a little silly and present your company not as a stuffy collection of hallways but as a living, breathing entity … that loves hockey.

This may seem like a small moment, but it’s times like these that give potential customers and employees a powerful glimpse of the togetherness and unity within your organization.

Career Spotlights

Employees are passionate about their jobs. That is why one of the best ice-breaker topics is “What do you do for a living?” Ask an employee to explain what they do, and you will most likely get a 30-minute explanation of every nuance and detail. Ask them why they are proud to work where they do, and the response they give will most likely be heartfelt and emotional.

Your employees have a deep connection between their jobs and their role within the company, and when they are proud of what they do and who they do it for, it provides a great opportunity to capture that and showcase it.

Employee Spotlights

Building on the pride employees have for their jobs, when someone has a major achievement, like winning a major industry award, passing a career milestone, or retiring after many years with the company, it’s always a great idea to commemorate these achievements with an interview video. Employee spotlights are great ways to recognize these key individuals.

Highlight Social Responsibility

Modern workplaces are changing, which means company cultures must also change to embrace new ways of thinking and different lifestyles. Culture videos help set the tone and define how your company approaches these social issues, something that is incredibly important in today’s society.

Celebrate Client Successes

There are fewer things more powerful than seeing the physical results of hard work. This pride in accomplishment is positive motivation not only for the employees who work with a certain client, but also the client themselves. Business relationships are built on trust and shared outcomes, and culture videos are an important tool that helps align client expectations with your abilities.

Remember that client successes go both ways. Happy clients who believe in your company, share your vision, and feel as if you work miracles are typically happy to lend their voice and image to a success story video. They would want the same from their customers.

Memorialize Important Milestones

All businesses have goals. They may be metric-based goals such as customers served, financial goals such as higher profit margin, or even territorial goals like complete market domination of Southern Minnesota. Goals are meant to be achieved, and when they are, a great way to memorialize them is with a video.

Internally, it recognizes the hard work that everyone did to get there. Externally, it’s evidence that your company is one that works hard to achieve success. Depending on the goal, these videos also serve as explainer videos that describe a process or illustrate the development of a new product.

Make a Statement

Most companies have a mission statement or a code of ethics. Lots of thought goes into these values, and employee and executive compensation may be based on how well the employee adheres to them.

While these values are usually found on the website, a more impactful way to present them is through a custom culture video. Video allows you to set the tone and cadence precisely so your mission statement and code of ethics are crystal clear to viewers.

Explain the Future

As businesses grow, they change. New employees, new goals, and new challenges come with growth. While the brain trust of the company steers everyone through smooth and rough waters, culture videos are important tools to provide transparency to internal and external stakeholders during these times.

The Elements of a Great Company Culture Video

What makes a great video? For your video marketing to have the impact you want, it needs to fulfill certain criteria. Here are some proven elements of effective company culture videos:

  • Showcase real people doing real things.
  • Let the viewer visit your buildings.
  • Show processes from beginning to end.
  • Explain why you are unique.
  • Tell a story.
  • Include input from your employees.
  • Show enthusiasm.
  • Describe your advantages.
  • Have fun.
  • Don’t oversell.
  • Be genuine.

Remember that this video, and all others like it, acts as a resume for your company. With this mindset, it’s simple to produce content that is simple, fun, and informative.

Abstrakt Studios Delivers Customized Company Culture Video Content

Whether your company is buttoned-down, traditional, quirky, or just plain wild, company culture videos are a smart way to let your distinct flag fly. Through the power and customizability of video, Abstrakt Studios knows exactly how to showcase your people, your mission, your processes, your products, and your culture. With a series of cohesive, fun, informative business videos, applicants will know more about your company, employees will feel pride about their accomplishments, and customers will understand what makes your company tick.

For more information about Abstrakt Studios and what we can do, from corporate video toTV commercials, reach out to us today!

5 Effective B2B Video Strategies To Help You Get Started

Great company culture videos truly speak from the heart. They take your people, your milestones, and your successes and package them into bite-size helpings that embody who you are, what you do, where your passion comes from, and why.

What Company Culture Videos Seek to Accomplish

While it is simple to explain what you do or make, it is not as simple to describe who you are. A well-crafted video can distill an emotion or a thought into a two-minute experience that leaves the viewer with the notion that your company is one they would be proud to work for or with. Here is who a company culture video can speak to:

Represent Your Company to Tomorrow’s Leaders

When every hire is important, you want to make sure your company culture meshes with an applicant’s personality and style. In the past, the only way to know this for sure was after they were hired. Through video, you can easily show them what working for you is like and your biggest accomplishments. If they are smart and proactive, potential employees will research your company, and perhaps the most important part of that research is how your company is depicted through culture videos. Once employees are hired, customized onboarding videos can show and tell them everything they need to know about their new career.

Represent Your Culture To Everyone Else

Video can speak volumes about who your company is. “Who” is correct in this instance because any group of people who are brought together through a common goal develop a culture and a group personality all their own. They see current employees working in their environments, they see how a company appreciates and respects their customers, and it confirms the notion that your company is invested in their success. Culture videos are instrumental to current and potential customers when they are looking to start or continue a relationship with your company.

How to Present Your Company Culture Through Video

Businesses aren’t static, they move and think, and they problem-solve. They celebrate successes, they honor their employees, and all of this can be captured and conveyed through video. A company culture video is more than a simple snapshot. While the content may speak about one or two topics and last no more than two or three minutes, the video immerses the viewer in your culture and leaves them with a clear picture of your values and your goals.

Record Special Events

Culture videos document what your company does when it isn’t doing what it normally does. This means company picnics, softball games, paintball wars, trivia nights, karaoke, ax throwing, sports games, bowling parties, and happy hours. It also means charitable contributions, volunteer work, and pro-bono activities like visiting schools or entertaining tours through your facilities. What your company does outside of the office says a lot about how they approach business relationships and how they treat their employees. This can often define why a customer would choose your company over another.

Career Spotlights

Employees are passionate about their jobs. That is why one of the best ice-breaker topics is “What do you do for a living?” Ask an employee to explain what they do, and you will most likely get a 30-minute explanation of every nuance and detail. Ask them why they are proud to work where they do, and the response they give will most likely be heartfelt and emotional. Your employees have a deep connection between their jobs and their role within the company, and when they are proud of what they do and who they do it for, it provides a great opportunity to capture that and showcase it.

Highlight Social Responsibility

Modern workplaces are changing, which means company cultures must also change to embrace new ways of thinking and different lifestyles. Culture videos help set the tone and define how your company approaches these social issues, something that is incredibly important in today’s society.

Memorialize Important Milestones

All businesses have goals. They may be metric-based goals such as customers served, financial goals such as higher profit margin, or even territorial goals like complete market domination of Southern Minnesota. Goals are meant to be achieved, and when they are, a great way to memorialize them is with a video. Internally it recognizes the hard work that everyone did to get there, and externally it is evidence that your company is one that works hard to achieve success. Depending on the goal, these videos also serve as explainer videos that describe a process or illustrate the development of a new product.

Peek Behind the Curtain

Company culture videos don’t always need a bigger purpose. Something as external as the St. Louis Blues winning the Stanley Cup Final and every employee wearing their finest Blues jersey is a great show of unity for a common cause. It is also an opportunity to be a little silly and present your company not as a stuffy collection of hallways but as a living, breathing entity … that loves hockey. This seems like a small moment, but it is moments like these that give potential customers and employees a powerful glimpse of the togetherness and unity within your organization.

Employee Spotlights

Building on the pride employees have for their jobs, when someone has a major achievement, like winning a major industry award, passing a career milestone, or are retiring after many years with the company, it’s always a great idea to commemorate these achievements with an interview video. Employee spotlights are great ways to recognize these key individuals.

Celebrate Client Successes

There are fewer things more powerful than seeing the physical result of hard work. This pride in accomplishment is positive motivation not only for the employees that work with a certain client but also the client themselves. Business relationships are built on trust and shared outcomes, and culture videos are an important tool that helps align client expectations with your abilities. Remember that client successes go both ways. Happy clients that believe in your company share your vision and feel as if you work miracles are typically happy to lend their voice and image to a success video. They would want the same from their customers.

Make a Statement

Most companies have a mission statement or a code of ethics. Lots of thought goes into these values, and employee and executive compensation may be based on how well the employee adheres to them. While these values are usually found on the website, a more impactful way to present them is through a custom culture video. Video allows you to set the tone and cadence exactly how you want it, so the mission statement and code of ethics are crystal clear to viewers.

Explain the Future

As businesses grow, they change. New employees, new goals, and new challenges come with growth. While the brain trust of the company steers everyone through smooth and rough waters, culture videos are important tools to provide transparency to internal and external stakeholders during these times.

The Elements of a Great Company Culture Video

What makes a great video? For your video marketing to have the impact you want, it needs to fulfill certain criteria. Here are some proven elements of effective company culture videos.

  • Showcase real people doing real things.
  • Let the viewer visit your buildings.
  • Show processes from beginning to end.
  • Explain why you are unique.
  • Tell a story.
  • Include input from your employees.
  • Show enthusiasm.
  • Describe your advantages.
  • Have fun.
  • Don’t oversell.
  • Be genuine.

Remember that this video, and all others like it, act as a resume for your company. With this mindset, it is simple to produce content that is simple, fun, and informative.

Abstrakt Studios Delivers Customized Company Culture Video Content

Whether your company is buttoned-down, traditional, quirky, or just plain crazy, company culture videos are a smart way to let your flag fly. Through the power and customizability of video, Abstrakt Studios knows exactly how to showcase your people, your mission, your processes, your products, and your culture. With a series of cohesive, fun, informative business videos, applicants will know more about your company, employees will feel pride about their accomplishments, and customers will understand what makes your company tick.

For more information about Abstrakt Studios and what we can do, from corporate video to TV commercials, reach out to us today!